New York City Mayor, Michael Bloomberg, approved a pilot program aimed at historically lower acheiving students from two schools to incentivise and mentor them to higher performance. Each student will receive a cell phone and for their performance in school can earn ring tones, free minutes, or even a call from celebrities like Jay-Z and Chris Rock!
Check out the article at:
http://www.nytimes.com/2007/11/13/education/13schools.html?ref=education
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